Excerpt from WSJ column “The Daily Startup” The Perils of Crowdfunding. When social-media marketer Savannah Peterson raised $125,000 in the first 24 hours of the Kickstarter campaign she launched for Sunnyvale, Calif., incubation studio D2M in August 2012, “it was Read more…
The Instacube is a device for capturing feeds of Instagram photos and projecting the images in a digital picture frame that can sit on a desk, table or countertop. It’s also a cautionary tale for individuals and entrepreneurs who use Read more…
The average Instagram user spends more than four hours a month looking at their friends’ photos, so it’s no surprise that a Kickstarter campaign promising to stream those photos into a digital picture frame would be a hit. The product Read more…
Marketing ninja at your service When Silicon Valley design and marketing agency D2M Inc. posted a job listing on Craigslist for a “marketing ninja,” CEO Andy Butler was hoping for a few creative candidates. “When we put out a posting Read more…
Design To Matter’s crowdfunding campaign for the Instacube stands as a cautionary tale for would-be crowdfunding backers. After a successful $620,000+ raise on Kickstarter, the campaign has been mired with turnover, internal strife, delivery issues and refund requests. I also Read more…
Apparently, the Olympic ceremonies are really boring for the world’s leaders. Everyone remembers Queen Elizabeth II and her not-impressed face during the 2012 London Olympic Opening Ceremony, and, well, Russia’s Vladimir Putin attempted to steal the show with his bored Read more…
Savannah Peterson’s story tells of a random act of kindness that gave her the motivation and the startup capital to forge out on her own when it seemed impossible. Continue Reading…
Shapeways is taking another road trip and this time it’s the UK’s turn (minus Wales), with England, Northern Ireland and Scotland getting to show off their 3D printing communities. Do you think your local make space has what it takes Read more…
If you’re an aspiring designer or entrepreneur in Cincinnati, count yourself lucky, a former Silicon Valley resident and marketing maven for a New York-based company. Savannah Peterson, marketing manager and head of digital engagement for Shapeways, said Cincinnati’s entrepreneurial ecosystem Read more…
Jack Kerouac, John Steinbeck, and, now, Savannah Peterson of Shapeways. From MTV’s Road Rules to the forced migration of peoples, road trips have become a defining characteristic of the American experience. If you haven’t traversed the ridiculously sized nation that Read more…