Marketing ninja at your service

When Silicon Valley design and marketing agency D2M Inc. posted a job listing on Craigslist for a “marketing ninja,” CEO Andy Butler was hoping for a few creative candidates.

“When we put out a posting for a ‘marketing ninja,’ we wanted to attract people who’d identify with that description, and we wanted to discourage people with a more traditional approach to marketing and PR,” said Butler.

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So when Butler opened a job application from Savannah Peterson, he knew he’d found his new marketing manager. “When I received a picture of a cropped head Photoshopped on top of a black-pajama-ed ninja, the first thing I said was, ‘I have to meet this person face-to-face,’ ” recalled Butler. Continue Reading…