Design To Matter’s crowdfunding campaign for the Instacube stands as a cautionary tale for would-be crowdfunding backers. After a successful $620,000+ raise on Kickstarter, the campaign has been mired with turnover, internal strife, delivery issues and refund requests. I also proposed that D2M’s involvement in another crowdfunding campaign shortly thereafter raised some ethical questions for crowdfunding.
An article in the Austin Chronicle features an interview with Savannah Peterson, who ran PR efforts during the campaign for the Instacube. As an aside, the article shares the revelation that Peterson closed the campaign from a hospital bed. She was suffering from kidney failure said to be a byproduct of working ridiculously hard during the campaign. No, crowdfunding isn’t easy. Continue Reading…
